About LPL Financial

LPL Financial logo

LPL was founded with a pioneering vision: to help entrepreneurial financial advisors establish successful businesses through which they could offer independent financial guidance and advice. Today we provide an integrated platform of proprietary technology, brokerage, and investment advisory services to over 14,000 financial advisors as the nation's largest independent broker/dealer,* making us a leading distributor of financial products in the United States. In addition, we support over 4,000 financial advisors with clearing services, advisory platform, and technology solutions.

Even as our firm has grown over the years, we remain singularly focused on helping financial advisors to manage the complexity of their investment practices so they can better serve their clients in achieving important financial goals. And, because we do not offer proprietary products, LPL enables the independent financial advisors, banks, and credit unions with whom we partner to offer their clients objective advice. Our open-architecture platform provides our customers with access to thousands of commission, fee-based, cash, and money market products manufactured by hundreds of third-party product sponsors.

Our customers

For more than 20 years, the LPL Commitment Creed has been central to our culture and reflects our firm's singular focus on serving the customer. Our 3,000+ employees in Boston, Fort Mill, and San Diego come to work every day focused on living this commitment.

Though LPL was originally established to serve the independent advisor, today we serve the following customer groups:

Our customers

We tailor our programs and services to the diverse needs of our customers, enabling them to remain focused on understanding and meeting their clients' needs.

Independent Advisor Services supports more than 15,000 independent and registered investment advisors.

Institution Services supports financial advisors at approximately 700 regional and community banks and credit unions. Additionally, Institution Services provides clearing services to approximately 4,000 advisors affiliated and licensed with insurance companies through a unique outsourcing arrangement.

* As reported in Financial Planning magazine June 1996-2022, based on total revenues.